Privacy Policy for Forklift Avenue

Effective Date: 22 May 2026

At Forklift Avenue, we respect your privacy and are committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”) of South Africa. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, enquire about our products or services, or communicate with us. 

Forklift Avenue is a South African materials handling and forklift sales company offering equipment sales, rentals, refurbishments, servicing, fleet solutions, and related products and services.

We may collect and process the following information:

Personal Information

  • Name and surname
  • Company name
  • Email address
  • Telephone number
  • Physical address
  • Job title or position

Technical Information

  • IP address
  • Browser type and device information
  • Website usage data
  • Cookies and analytics information

Business Information

  • Equipment enquiries
  • Fleet requirements
  • Service or rental requests
  • Product preferences

We collect information when you:

  • Submit an enquiry form
  • Request a quotation
  • Contact us by email or telephone
  • Subscribe to newsletters or marketing updates
  • Interact with our website
  • Use cookies or analytics tools

We use your information to:

  • Respond to enquiries and quotation requests
  • Provide products and services
  • Improve our website and customer experience
  • Communicate important updates
  • Send marketing communications (where consent is provided)
  • Maintain internal records
  • Comply with legal and regulatory obligations

Forklift Avenue does not sell your personal information.

We may share information with:

  • Service providers and business partners assisting us in operating the website or business
  • Financial institutions or logistics providers where required
  • Legal or regulatory authorities where required by law

All third parties are expected to maintain appropriate confidentiality and security measures.

Our website may use cookies and third-party analytics tools to improve functionality and understand website usage.

Cookies may collect:

  • Browsing behaviour
  • Device information
  • Session data
  • Traffic analytics

You may disable cookies through your browser settings, although certain website features may not function correctly.

We take reasonable technical and organisational measures to protect your personal information against:

  • Loss
  • Unauthorised access
  • Misuse
  • Disclosure
  • Alteration or destruction

However, no online platform can guarantee absolute security.

In terms of POPIA, you have the right to:

  • Request access to your personal information
  • Request correction or deletion of your information
  • Object to certain processing activities
  • Withdraw consent for marketing communications
  • Lodge a complaint with the Information Regulator of South Africa

We retain personal information only for as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal obligations
  • Resolve disputes
  • Maintain business records

Our website may contain links to external websites. Forklift Avenue is not responsible for the privacy practices or content of third-party websites.

We may update this Privacy Policy from time to time. Updated versions will be published on this page with a revised effective date.

For any privacy-related questions or requests, please contact:

Forklift Avenue
Website: www.forkliftavenue.co.za
Email: info@forkliftavenue.co.za
Telephone: 010 101 4313

Forklift Avenue is committed to processing personal information lawfully, transparently, and securely in accordance with applicable South African privacy legislation.